Near Infrared Technology for Quality Control in the Food Industry

There is a misconception that only luxury items deserve the highest standards of manufacturing quality. However, quality should always be equivalent to consumer satisfaction and safety. Hence, regardless of the size and reach of certain companies, they should all exert effort in attaining the greatest level of quality management in every phase of their operations.Most experts believe that the food industry is one of the fields that require maximum quality control attention as the products are consumed and ingested by people. Contaminated food and beverages can certainly poison consumers, and worse, can cause their death. When that happens, manufacturing companies will not only be held legally liable for the injuries inflicted, but will most likely cease in function as well.Thankfully, there are a lot of simple yet accurate ways today on how companies can establish and maintain reputable names in the industry through their top quality items. Of course, those have all been made possible by the various technological innovations such as the development of the near infrared (NIR) spectroscopy. This procedure, which is commonly applied in chemical and pharmaceutical industries as well, focuses on the identification and qualification of pure chemical substances or formulations through its well-defined matrices.At its most basic, NIR involves the measurement of the wavelength and absorption intensity of near-infrared light by a sample or product. The light is capable of spanning a specific range and of exciting overtones and combinations of molecular vibrations to higher energy levels; thus, allowing it to accurately identify quantitative measurements of organic functional groups present in substances or items. With that, they have become very suitable for online monitoring and operations control.Apart from rapidness and precision, near infrared transmission processes can also perform analysis through non-invasive means. According to scientific experts, there is only a weak degree of absorption involved; therefore, observations and evaluations can be gathered for analysis through the so-called reflectance mode. Such non-destructive or non-invasive property is extra essential in food businesses as products should always be free from external influence and contamination.For instance, pastry making can use the near infrared technology to create a balanced mixture of breads, and preserve that obtained consistency in making their other products. As claimed by professional pastry chefs, bread mixtures are more than just the flour, yeast, and water. There are a lot of other elements that usually complicate the formulation including rye, cereal flakes, seeds, grain, malt, spices, and other additives. To determine the needed quantity and quality for all these, the NIR spectroscopy can surely help.

Bon Voyage – Organized Travel Planning

Well, summer is finally here, and for many people, that means vacation time! Whether you plan to drive, fly, or travel by other means (a cruise, perhaps?), planning ahead will help your travel experience go off without a hitch.I not only love to travel, I love to plan to travel. I can spend hours researching locales and lodging choices, preparing itineraries, packing, etc. Therefore, it seems only fitting to share some of my well-honed travel planning tips so that you can benefit from my travel planning addiction, and enjoy an organized travel experience. The 11 tips that follow may be common sense, but are not always commonly applied.

Create a Personalized Packing List – Create a packing list on your computer so that you can revise it constantly as you travel and realize what you forgot and would have liked with you, and what you could have left behind. My packing list is organized into the following major categories: Essentials, For Business, For the Beach, For Overseas Travel, For Active Vacations. It is then further broken down into subcategories that are specific enough to easily grab and check off each item without too much forethought (and certainly without that nagging feeling of forgetting something). My list has been customized over years of traveling. Make your list work for you and your family by personalizing it to match your needs.

Freshen Up Your Suitcases – Air out your bags before you pack. There is nothing worse than putting clean clothes in a stale smelling bag. (Hint: A scented dryer sheet or lavender sachet can work wonders.)

Check Luggage Guidelines – Go online and check your airline’s luggage guidelines to ensure that your carry on will fit, and that you will not be charged extra if you exceed the weight restriction.

Pre-Pack and Weigh – Print out your packing list in advance, and start laying out items so that you can get a visual snapshot of what you are bringing. It is wise to pre-pack in advance, especially with today’s strict airline luggage guidelines. I even recommend putting the items in the suitcase and weighing it. Better to know if you will make the cut at home when you can still remove things than to suffer an unexpected luggage fee at the airport.

Pack Extra Storage Bags – Pack a few storage bags for small items, like shoes, etc. Make sure that one is waterproof in case you need to pack wet bathing suits on the trip back home.

Get Your Gadgets in Order – Empty memory cards, and charge your phone and camera before you leave home. Consolidate power cords, chargers and extra batteries in your carry-on.

Refill Prescriptions – Refill prescription medications in advance, and pack in your carry-on in their original packaging in order to pass muster with the TSA. This also provides you with an easy way to remember the exact specifications in the rare event that the medication gets destroyed (melts in the sun, gets wet, etc.) or you are delayed longer than expected, and need to arrange a refill while still away from home.

Copy Important Documents – Carry duplicates of your passport and visa (if traveling outside of the country), travel itinerary, and any other vital documents that you need for safe travel, and keep them in a different location than the originals while traveling. Consider also emailing electronic copies to yourself or storing at a secure online site.

Give Your Wallet a Diet – Pare down the contents of your wallet to only what you need during travel. Only bring essential documents, such as driver’s license, medical insurance card (check to see if you have coverage if going outside of the country), passport, and credit cards.

Alert Credit Card Companies – Contact your bank and credit cards companies before you depart and inform them that you will be traveling, so that they will not be alarmed by out-of-town charges and put a security hold on your account.

Inventory the Contents of Your Suitcase – Take photos of your clothes, shoes, and jewelry, which will serve as documentation if your luggage gets lost or stolen. Download the shots onto your home computer or upload them to an online site just in case. It may seem like overkill (don’t all insurance and risk management measures seem so unless you need them?), but it will save you a lot of stress and money if your luggage gets lost or stolen, as well as peace of mind while traveling.
Now, you are prepared to travel. You can relax knowing that the essentials are in order. Enjoy, explore, and make great summer vacation memories. Bon voyage!

Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.